Good nutrition is the bedrock of child survival and development. This is compromised with marketing of unhealthy foods and beverages which is key driver of unhealthy diets in children. The motivational pull of collectible toys is of particular interest because repeated exposure to foods engendered by frequent purchases to obtain collectibles may establish food preference. Parents who are more aware of the extent of food marketing to children and understand its harmful impacts are more likely to support policy action to reduce children’s exposure to unhealthy food marketing. Creating parental support for policy represents a significant opportunity for policy change to reduce the health impacts of unhealthy food marketing to children and support parents in their efforts to raise healthy children.

Amandeep Kaur has more than 12 years of experience in teaching and industry, currently working as Associate professor at Rukmini Devi Institute of Advanced Studies. She is also managing Department of Management Studies as Course Coordinator. She received her Ph.D from Amity University in 2020. She has quality publication in reputed journals. Her research interest is Service Marketing and Brand Management.